Media Smart offers free teaching materials that can be used in PSHE classes.
Learning and Teaching Resources
The materials on the website develop children’s ability to understand the use of print and moving image advertising. It involves examining communications through discussion and group work. Children will look at specific ways that advertising works and this can help them become aware of how their choices are influenced so they can make informed decisions. There are strong links between PSHE and Literacy in these resources.
What Materials Include
The materials include work on the use of celebrities and characters in advertising, understanding of food and drink advertisements, toy adverts and how messages are created.
Teacher Notes, Lesson Plans and More
Teachers will find different modules are available, which contain teacher notes, lesson plans, worksheets and examples of real adverts. This reduces planning and resourcing time considerably. For those wishing to enhance their PSHE curriculum or link Literacy teaching with other issues, this is a good choice of resource. An interactive DVD is also available in order to develop understanding of advertising by children.